About Us

Welcome to The Prayaan Store — Where India comes alive, one print at a time.

The word Prayaan means to embark on a journey — whether it’s a quick detour, a soul-searching voyage, or a lifelong path of discovery. For us, it began with years of travelling across India: walking through old forts, listening to forgotten folk songs, watching birds on misty mornings, and laughing with strangers who became friends. That journey sparked a desire to capture the essence of India in ways that others could avail of them as well.

Every product you find here — from tees to totes — is designed to reflect a part of India’s incredible story.

Everything is made-to-order, sustainably printed, and shipped with care — because we believe India deserves thoughtful storytelling, not mass production.

Our YouTube Channel

We also invite you to explore our journey visually on our YouTube channel @guidedbyghia — where we delve into India’s travel trails and historical tales. With stories from the streets and voices from the past, our videos are an extension of our products — rooted in curiosity and love for the land.

Why Prayaan?

Because starting something — a trip, a dream, or even a conversation — takes courage. And we believe that even the smallest spark can lead to great discoveries. Each product we design is a gentle nudge to take that first step — to explore, express, and embrace the journey you're meant to be on.

So, welcome aboard. Let the journey begin.